We are a rider owned and run Lifestyle Sports store stocking core and emerging brands in Surf, SUP, Skate and more. We are all about bringing quality, core, and progressive products to you and to work with emerging brands that offer something fresh to the consumer. Inspired by lifestyle sports and their subcultures across ocean, river, mountain and land; LSW is about “Culture and Progression”.
A small group of like minded individuals we sell and support core and independent brands true to the values of the lifestyle. By stocking a blend of both established and emerging brands we believe LSW will bring a fresh approach to lifestyle retail. Surfing skating and snowboarding across the globe as well a here in the UK you come across those cool small brands that are not on the shelves of the main core retailers. With the increased and seemingly endless commercialisation of lifestyle sports, we feel more and more people are looking for that non mainstream cool emerging brand.
As a company we strive to be as environmentally conscious as possible in our operations, processes and brand selection. This can often mean paying more for quality eco friendly products; to not sign up to such an approach would be a contradiction to the lifestyle and planet we enjoy.
We aim to bring you only the very best lines and pieces of hardware from the brands we stock. These decisions are informed across director, warehouse staff, through to Team LSW riders, all of which test and ride our product base. An on mass approach to stocking all industry brands and product lines is not what we are about, quite simply if we wouldn’t use it, or wear it we don’t sell it!
LSW is not just about progressive products it's also about a subcultural community. Our store will feature and showcase brands, artists, photographers, bands and equipment. We also sponsor up and coming riders and grass roots competition.
We are growing slowly and organically to deliver you the customer a great personal informed service whilst allowing time to research, test and expand quality product lines to carry even more established core and emerging brands
Brands whose products are featured on the site include action sports camera giant GoPro; Faltown skateboards, an independent skate brand from Cornwall, home to the first totally recycled eco friendly carve board; Arbor the core, quality and environmental skate and snowboard brand; Wiltshire rollerblading brand We Are Rollers (WAR) a design-inspired clothing brand with a subcultural edge; Red Paddle Co. the leaders in the Inflatable Stand Up Paddle (SUP) market and fresh new U.K surf accessory hardware brand Beyond Surf Company.
A headline brand for LSW this year we are really stoked about and proud to carry is SUPERbrand, the global lifestyle and surfboard brand founded in 2008 by Clay Marzo, Dion Agius and Ry Craike. There is a real buzz about the rider driven brand in the global surfing community and we are one of a limited number of UK stockists. The brand backed up by a global shaping collective is all about serious fun and progression just ask the director and the guys in the warehouse!
Other brands on the list include Element, DGK, Indoboard, Gorrila, FCS, Penny, Z Flex, Da Kine, Sector 9, Oxbow, Von Zipper, Expedition One as well as Rusty Surf and Apparel.
If you think you have a brand that fits with our ethos then drop us a line